ARTICLES

Skills Acceleration & Insights

Break-In | Break-Out | Break-Away communication framework leadership presentations Jun 24, 2024

When the Abbott Vascular team launched the XIENCE V drug-eluting coronary stent in 2008 in the United States, our plan was simple...

Break-In: Access the U.S. market with FDA approval and a great launch campaign.

Break-Out: Take market share with compelling clinical data and incredible product...

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Overcome the Expectation to Skills Gap

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